Southern Sports Agency was built from a shared love of the game and a belief that athletes deserve representation rooted in authenticity and experience.

 

Founder Alex Lauricella, a former Division I football player at Tulane and licensed Louisiana attorney, created SSA to give athletes the same loyalty and grit they give their sport. After years of coaching, mentoring, and advocating for young players in the New Orleans area, he set out to build an agency that protects and empowers athletes on and off the field.

 

He was joined by Reaghan Fabacher, a fellow New Orleans native and LSU Sports Administration graduate who worked with the 2020 National Championship football team and interned with SportsTrust Agency in Atlanta. Reaghan brings a passion for athlete development and a vision for growing women’s sports, coaching girls’ flag football and helping young athletes navigate NIL opportunities.

 

Together, Alex and Reaghan lead SSA with one mission — to guide athletes through every stage of their journey with integrity, experience, and heart.