Welcome to Southern Sports Agency (SSA) — a trusted partner for athletes and coaches who are ready to elevate their careers. SSA empowers elite talent across the South and beyond to build lasting legacies — on and off the field — through strategic representation, legal protection, and personalized brand development.

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Founded by professionals with firsthand experience in college football operations, playing at the collegiate level, and coaching at the high school level, SSA understands the game from every angle. This background provides a unique perspective — blending real athletic insight with legal expertise and business strategy. Our team brings an extensive network of relationships within both the athletic and business communities, connecting our clients to genuine opportunities for growth and success.

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At SSA, we combine Southern roots with national reach — representing athletes the right way, with integrity, excellence, and purpose. From NIL to NFL, we’re here to help our clients protect their futures and build their brands the smart way.