Meet the Team

Founder & Legal
Alex Lauricella
Alex Lauricella is the founder of Southern Sports Agency, where dedication to athletes is matched only by a lifelong love of “the game.”
Alex graduated as class valedictorian at John Curtis Christian School, where he earned a scholarship to play Division I football at Tulane University. He then got his law degree from Loyola University and is a practicing Louisiana attorney.
For more than a decade, Alex has spent his free time giving back to the game—volunteering as a coach, tutor, mentor, and legal counsel to young athletes in the New Orleans area.
Alex’s impact extends beyond the field. He’s also a licensed attorney who has litigated and tried cases in court. That experience gives him a unique edge when it comes to protecting and advancing his clients’ goals—combining real playing experience with proven legal expertise.

Marketing & Branding
Reaghan Fabacher
Reaghan Fabacher is a Sports Agent at Southern Sports Agency and a proud graduate of Louisiana State University, where she earned her degree in Sports Administration in 2020. During her four years at LSU, she worked in the football department and contributed to recruiting efforts that helped shape the 2020 National Championship team.
She went on to intern with Pat Dye Jr., owner of SportsTrust Sports Agency in Atlanta, where she developed a deep understanding of athlete representation and the essential role agencies play in an athlete’s career.
Before joining SSA, Reaghan spent four years with A1 Absolute Best Care, a Louisiana-based healthcare company, where she helped strengthen the company’s brand and marketing presence across the state.
A New Orleans native and proud alumna of John Curtis Christian School, Reaghan now coaches the school’s girls’ flag football team — a reflection of her passion for women’s sports and athlete development. She is dedicated to helping young female athletes in New Orleans harness the power of NIL opportunities and believes the city is on the rise as a future hub for women’s sports, especially girls’ flag football.

Marketing & Social Media Intern
Abbi Curtis
Abbi Curtis is a Business Marketing student at the University of Louisiana at Lafayette and a member of the Ragin' Jazz Dance Team, where she serves as co-captain. A proud 2023 graduate of John Curtis Christian School, Abbi continues to build her leadership and marketing experience both on and off the dance floor.
​
In addition to managing social media for the Ragin' Jazz, Abbi recently began her internship with Southern Sports Agency, where she serves as a Social Media and Marketing Intern. In this role, she helps develop creative strategies to enhance the agency's digital presence and engage its growing athlete network.
​
Abbi is passionate about combining her love for sports, creativity, and marketing to inspire others and promote the growing influence of people in athletics and media.
Let’s Work Together
Get in touch so we can start working together.



